:Business articles and resources


What is marketing

on 25 June 2015

Marketing was defined according to its activities and utilities within the organization. Therefore, different organizations and experts define it differently, as the viewed it from different angle. To answer the...

Common articles

Product Life Cycle

25 June 2015

All products, after development and launch, progress through similar stages and then decline. The stages are generally divided into four categories: Introduction Growth Maturity Decline



25 June 2015

Corporate or Business Finance is basically the methodology of allocating financial resources, with a financial value, in an optimal manner to maximize the wealth of a business enterprise. There are...


What is Management

25 June 2015

Throughout the years, the role of a manager has changed. Years ago, managers were thought of as people who were "the boss." While that might still be true today, many...


Business articles: Management, Marketing, Finance, Human Resource and Advertising articles


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This site is designed focusing the BBA [Bachelor of Business Administration] and MBA [Master of Business Administration] students, though it is useful to all other business students and learners. 

Here you will find articles, reports and journals which will help to expand knowledge on major business fields, e.g. marketing, finance, HRM (Human Resource Management), branding, advertising, management, accounting and other common departments.