Archives for Marketing
What is demand management
Though marketers’ main intention is to getting, keeping, and growing customers through creating, delivering and communication superior value, but excessive and uncontrollable demand is not accepted to them. (more…)
Introduction to Marketing concept
Introduction to Market and marketing concept: Traditionally, market refers a place where different buyers and sellers gather and exchange products and value. For instance, supermarket, shopping mall, etc. (more…)
Marketing role in different organizational levels
At different organizational level, marketing role plays different characters. This organizational levels are Corporate, Business Unit (SBU) and Product/Market. (more…)
Strategic Business Units (SBUs)
Strategic Business Unit (SBU) is necessary when corporation starts to provide different products and hence, need to follow different strategies. SBUs are also known as strategy centers, Independent Business Unit…
Product life cycle in Portfolio Matrix
Product life cycle describe how a product emerge, grow and at last decline. A corporation plays with variety of products. And every product's life cycle has a direct influence on…
Market Segmentation
Market segmentation is segmenting or dividing the market. The dividing process is guided by a logical conditions and theories. Main objective of the market segmentation is to view or identify…
Portfolio BCG [Boston Consulting Group] Matrix
In the early 1970's, BCG Matrix first propounded by Bruce Henderson of the Boston Consulting Group. It is generally known as BCG matrix , Boston Consulting Group Matrix, BCG Growth-Share Matrix or Matrix the Product Portfolio Matrix approach,…
What is marketing
Marketing was defined according to its activities and utilities within the organization. Therefore, different organizations and experts define it differently, as the viewed it from different angle. To answer the…