Archives for Business Articles - Page 3
Strategic HR
In today’s intensely competitive and global marketplace, maintaining a competitive advantage by becoming a low cost leader or differentiators put a heavy premium on having a highly committed or competent…
Job Analysis
The process of compiling, maintaining, reviewing, and modifying data about various jobs mainly for the purpose of developing job descriptions and job specification is called job analysis. A third output…
Financial Statement Analysis
Financial statement analysis is the process of examining relationships among financial statement elements and making comparisons with relevant information. It is a valuable tool used by investors and creditors, financial…
Issues in applied Corporate Finance and Valuation
Estimation of the Cost of Capital: In recent decades, theoretical breakthroughs in such areas as portfolio diversification, market efficiency, and asset pricing have converged into compelling recommendations about the cost…
Finance
Corporate or Business Finance is basically the methodology of allocating financial resources, with a financial value, in an optimal manner to maximize the wealth of a business enterprise. There are three major decisions…
What is demand management
Though marketers’ main intention is to getting, keeping, and growing customers through creating, delivering and communication superior value, but excessive and uncontrollable demand is not accepted to them. (more…)
Introduction to Marketing concept
Introduction to Market and marketing concept: Traditionally, market refers a place where different buyers and sellers gather and exchange products and value. For instance, supermarket, shopping mall, etc. (more…)
Marketing role in different organizational levels
At different organizational level, marketing role plays different characters. This organizational levels are Corporate, Business Unit (SBU) and Product/Market. (more…)
Strategic Business Units (SBUs)
Strategic Business Unit (SBU) is necessary when corporation starts to provide different products and hence, need to follow different strategies. SBUs are also known as strategy centers, Independent Business Unit…
Product life cycle in Portfolio Matrix
Product life cycle describe how a product emerge, grow and at last decline. A corporation plays with variety of products. And every product's life cycle has a direct influence on…