Archives for Business Articles - Page 4
Product Life Cycle
All products, after development and launch, progress through similar stages and then decline. The stages are generally divided into four categories: Introduction Growth Maturity Decline (more…)
Market Segmentation
Market segmentation is segmenting or dividing the market. The dividing process is guided by a logical conditions and theories. Main objective of the market segmentation is to view or identify…
What is Management
Throughout the years, the role of a manager has changed. Years ago, managers were thought of as people who were "the boss." While that might still be true today, many…
Portfolio BCG [Boston Consulting Group] Matrix
In the early 1970's, BCG Matrix first propounded by Bruce Henderson of the Boston Consulting Group. It is generally known as BCG matrix , Boston Consulting Group Matrix, BCG Growth-Share Matrix or Matrix the Product Portfolio Matrix approach,…
What is marketing
Marketing was defined according to its activities and utilities within the organization. Therefore, different organizations and experts define it differently, as the viewed it from different angle. To answer the…