By the leading marketing theorist, Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Marketing is one of the most important aspects, where corporates, even SMEs, have to give their major concern. Marketing concept and marketing definition is changing time to time and still its changing. Here some important articles on marketing to help the business learners understand Marketing well enough.

From the Marketers point of view, Industry build by sellers and Market build by buyers. Therefore, the study of customers becomes very important for the marketers.

Here is some important articles on marketing that can help to understand what is marketing and its techniques and best practices.

Though marketers’ main intention is to getting, keeping, and growing customers through creating, delivering and communication superior value, but excessive and uncontrollable demand is not accepted to them.

Introduction to Market and marketing concept:

Traditionally, market refers a place where different buyers and sellers gather and exchange products and value. For instance, supermarket, shopping mall, etc.

Strategic Business Unit (SBU) is necessary when corporation starts to provide different products and hence, need to follow different strategies.

SBUs are also known as strategy centers, Independent Business Unit or even Strategic Planning Centers.

Market segmentation is segmenting or dividing the market. The dividing process is guided by a logical conditions and theories. Main objective of the market segmentation is to view or identify the whole market in terms of some common needs or characteristics that relevant to the product or service.

Market segmentation is the process of dividing the market into unique subsets of consumers in respect of common needs, behavior or characteristics for selecting one or more segments to targeting and establishing positioning.


This site is designed focusing the BBA [Bachelor of Business Administration] and MBA [Master of Business Administration] students, though it is useful to all other business students and learners. 

Here you will find articles, reports and journals which will help to expand knowledge on major business fields, e.g. marketing, finance, HRM (Human Resource Management), branding, advertising, management, accounting and other common departments.