By the leading marketing theorist, Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Marketing is one of the most important aspects, where corporates, even SMEs, have to give their major concern. Marketing concept and marketing definition is changing time to time and still its changing. Here some important articles on marketing to help the business learners understand Marketing well enough.

From the Marketers point of view, Industry build by sellers and Market build by buyers. Therefore, the study of customers becomes very important for the marketers.

Here is some important articles on marketing that can help to understand what is marketing and its techniques and best practices.

Marketing was defined according to its activities and utilities within the organization. Therefore, different organizations and experts define it differently, as the viewed it from different angle. To answer the question - what is marketing? many definitions become popular. Few of them are as follows...


This site is designed focusing the BBA [Bachelor of Business Administration] and MBA [Master of Business Administration] students, though it is useful to all other business students and learners. 

Here you will find articles, reports and journals which will help to expand knowledge on major business fields, e.g. marketing, finance, HRM (Human Resource Management), branding, advertising, management, accounting and other common departments.