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1. Marketing: (Category); By the leading marketing theorist, Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. ...; Created on 25 June 2015
2. Advertising: (Category); One of the most important Marketing tools is Advertising. Modern marketers depend on it to build the brand image and push the sale upward. Frequent ads help to remind customers about the brands and build ...; Created on 25 June 2015
3. MBA [Master of Business Administration] courses: (info); ... Economics Managerial Communication Cost and Management Accounting Business Statistics Managerial Finance Human and Organizational Behavior Marketing Management Production and Operation Management ...; Created on 28 June 2015
4. BBA [Bachelor of Business Administration] general courses: (info); ... include all basic courses of Science, Arts and Commerce and Make on or two major course[s]. Finance, Marketing, Accounting, Human Resource Management and MIS are generally be the Major. General BBA ...; Created on 28 June 2015
5. About BBA-MBA.net: (info); Business studies [i.e. BBA, MBA, BBS, B.com, M.com, etc.] is the study of management, finance, marketing, accounting, advertising and other departments of business school which is useful for the career ...; Created on 28 June 2015
6. Ethics in Business Research: (Common articles); ... provisions. Of interest are the American Association for Public Opinion Research, the American Marketing Association, the American Political Science Association, the American Psychological Association, ...; Created on 25 June 2015
7. Business, Business world and Opportunities: (Common articles); ... Study of Business Business studies [i.e. BBA, MBA, BBS, B.com, M.com, etc.] is the study of management, finance, marketing, accounting, advertising and other departments of business organizations ...; Created on 25 June 2015
8. How to write a Business Plan: (Common articles); ... ness marketing analysis - looks at the industry you are entering and how you fit in marketing plan - your marketing strategy operations plan - how you'll set up the business, i.e. structure, location, regul ...; Created on 25 June 2015
9. Ethics in Business: (Common articles); ... should maintain a standard environment in workplace and should ensure the safety of the workers. 3. Ethics of sales and marketing - Organization should not practice unethical behavior like spam marketing, ...; Created on 25 June 2015
10. Time Management: (Human Resource Management - HRM); ... at a decision. It may include a progress-point assignment (e.g., development of plans for the preliminary testing of a new product) or an end-goal assignment (e.g., a final marketing plan for a new produ ...; Created on 25 June 2015
11. What is demand management: (Marketing); ... demand, which is beyond their capability. Marketing management must find solution to deal with these different demand states. It may be concern not only finding and increasing demand, but also with changing ...; Created on 25 June 2015
12. Introduction to Marketing concept: (Marketing); Introduction to Market and marketing concept: Traditionally, market refers a place where different buyers and sellers gather and exchange products and value. For instance, supermarket, shopping mall, ...; Created on 25 June 2015
13. Marketing role in different organizational levels: (Marketing); At different organizational level, marketing role plays different characters. This organizational levels are Corporate, Business Unit (SBU) and Product/Market. Organizational Level Role ...; Created on 25 June 2015
14. Product Life Cycle: (Common articles); ... This product life cycle also reflect its revenue generating power over time and has a direct impact on marketing strategy and Marketing mix. Product life cycle is presented graphically through a curve ...; Created on 25 June 2015
15. Market Segmentation: (Marketing); ... or find out new market segments. By the segmentation research, the best promotional appeal [e.g. advertising media] can easily identify. Market segmentation: where its position in marketing strategy: ...; Created on 25 June 2015
16. Portfolio BCG [Boston Consulting Group] Matrix: (Marketing); ... resources. Reference: 1. Principle of Marketing by Kotler and Armstrong (10th International Edition) 2. Online Journals. ...; Created on 25 June 2015
17. What is marketing: (Marketing); Marketing was defined according to its activities and utilities within the organization. Therefore, different organizations and experts define it differently, as the viewed it from different angle. To ...; Created on 25 June 2015

About BBA-MBA.net

This site is designed focusing the BBA [Bachelor of Business Administration] and MBA [Master of Business Administration] students, though it is useful to all other business students and learners.

Here you will find articles, reports and journals which will help to expand knowledge on major business fields, e.g. marketing, finance, HRM (Human Resource Management), branding, advertising, management, accounting and other common departments.