Marketing

What is marketing

Marketing was defined according to its activities and utilities within the organization. Therefore, different organizations and experts define it differently, as the viewed it from different angle. To answer the question - what is marketing? many definitions become popular. Few of them are as follows...

What is marketing (marketing definitions):

According to The Chartered Institute of Marketing (CIM - UK)- Marketing is the management process responsible for identifying, satisfying and anticipating customer requirements profitably.

On the other hand American Marketing Association (AMA) define Marketing as the performance of business activities that direct the flow of goods and services from producer to consumer or user.

The Webster's: definition goes like this: 1. The act of buying and selling in the market. and 2. All business activity involved in the moving of goods from the producer to the consumer, including selling, advertising, packaging, etc." 

According to Philip Kotler and Gary Armstrong, two ideal marketing theorist,
“Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.”

Definition of marketing and the marketing concept change time to time. Therefore the Marketing people have to be innovative to create something new to make their customer loyal.

About BBA-MBA.net

This site is designed focusing the BBA [Bachelor of Business Administration] and MBA [Master of Business Administration] students, though it is useful to all other business students and learners. 

Here you will find articles, reports and journals which will help to expand knowledge on major business fields, e.g. marketing, finance, HRM (Human Resource Management), branding, advertising, management, accounting and other common departments.