Common articles

What is planning?

A proverb goes- ‘well begin is half done’. Surely the ‘begin’ have to of a definite planned path. With out planning, that began hardly have a good ending.

In past, planning was viewed as an aspect of the organization, but now, it is viewed as the basis of all efforts and decisions, the building of an entire organization towards the achievement of designated objectives.

Planning always focus or emphasize on future. It may called long term planning, long range planning, comprehensive planning, or even as budget (focus on near future).



Planning is a process directed towards making today’s decision with tomorrow in mind and a means of preparing for future decisions so that they may be made rapidly, economically, and with a little disruption to the business as possible.


This site is designed focusing the BBA [Bachelor of Business Administration] and MBA [Master of Business Administration] students, though it is useful to all other business students and learners. 

Here you will find articles, reports and journals which will help to expand knowledge on major business fields, e.g. marketing, finance, HRM (Human Resource Management), branding, advertising, management, accounting and other common departments.