Management, Marketing, HRM, Finance - BBA MBA.net Business articles and resources

What is demand management

BBAMBA DeskJune 25, 20152015-06-25T18:56:07+00:00

Though marketers’ main intention is to getting, keeping, and growing customers through creating, delivering and communication superior value, but excessive and uncontrollable demand is not accepted to them. (more…)

Introduction to Marketing concept

BBAMBA Desk June 25, 2015 No Comment2015-06-25T18:53:08+00:00

Introduction to Market and marketing concept: Traditionally, market refers a place where different buyers and sellers gather and exchange products and value. For instance, supermarket, shopping mall, etc. (more…)

Marketing role in different organizational levels

BBAMBA Desk June 25, 2015 No Comment2015-06-25T18:50:22+00:00

At different organizational level, marketing role plays different characters. This organizational levels are Corporate, Business Unit (SBU) and Product/Market. (more…)

Advertising

ADVERTISING EVALUATION

BBAMBA DeskJune 25, 20152015-06-25T21:42:00+00:00

Once the advertising campaign is over, companies normally evaluate it compared to the established goals. An effective tactic in measuring the usefulness of the advertising campaign is to measure the…

SELECTING THE RIGHT ADVERTISING APPROACH

BBAMBA Desk June 25, 2015 No Comment2015-06-25T21:40:35+00:00

Once a company decides what type of specific advertising campaign it wants to use, it must decide what approach should carry the message. A company is interested in a number of areas…

ADVERTISING BUDGET

BBAMBA Desk June 25, 2015 No Comment2015-06-25T21:39:12+00:00

Once an advertising objective has been selected, companies must then set an advertising budget for each product. Developing such a budget can be a difficult process because brand managers want to receive…

Human Resource Management - HRM

What Do CEOs Want From HR

BBAMBA DeskJune 25, 20152015-06-25T20:44:40+00:00

Human Resource is very important department for any organization. And Chief Executive Officers are also important for any organization. One CEO spent many years working in HR; the others have…

HR(Human Resource) Functions

BBAMBA Desk June 25, 2015 No Comment2015-06-25T20:42:27+00:00

Both the job description and the job specification are useful tools for the staffing process, the first of the seven HR functions to be discussed. Someone (, a department manager)…

Human Resource Management

BBAMBA Desk June 25, 2015 No Comment2015-06-25T19:16:03+00:00

Human Resource Management Humans are an organization's greatest assets; without them, everyday business functions such as managing cash flow, making business transactions, communicating through all forms of media, and dealing…

Common articles

Ethics in Business Research

BBAMBA DeskJune 25, 20152015-06-25T21:18:21+00:00

What are Ethics? Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationship with others. As in other aspects of business, all parties…

Business, Business world and Opportunities

BBAMBA Desk June 25, 2015 No Comment2015-06-25T21:16:17+00:00

Definition of BusinessBusiness is something people do for living or earning money, which engaged cash and transaction, and off course, in legal way. Business engaged fulfillment of needs in transaction…

Think local. Learn global. Act glocal.

BBAMBA Desk June 25, 2015 No Comment2015-06-25T21:13:59+00:00

“Think global, act local” is the strategy for companies of all shapes and sizes that have global aspirations. Generally, if your brand(s) is available in major markets and some minor…